Later this month in Miami, Sony Ericsson hosts “Night Tennis” at The Ice Palace Film Studios complete with sets by world-renowned house DJs Paul Oakenfold and Masters at Work. Yes, DJ sets, not to be confused with tennis sets. “I’m very intrigued by the whole Night Tennis concept,” Oakenfold said. “Who would have expected sport and electronic culture to combine in this way?” Indeed.
The night match will be played with only ultraviolet lighting, players dressed in neon whites, and UV-reactive court, net, and balls. Dean Taylor of Sony Ericsson says, “The more I look at tennis, the more opportunities I see to present it in a new and experimental way. Tennis fans love tennis, and I wouldn’t want to change that, but we want to find ways of getting a new audience and by blending tennis with music, creating a visual and audio spectacular, I think we achieved that.” The future of tennis looks neon white.
Cool post! Where can I pick up the set list? (and I’m talking about the music here, not the players).
thats a bunch of foolishness.